A small team that does the whole job.
socal labs is a digital product and growth studio in Carlsbad, California. We design, build and then grow, because the gap between those three is where most projects die.
Why brands hire one team instead of five vendors
The handoff tax is real, and expensive.
“I have five vendors and nobody owns the number.”
One team across build, creative and growth. One report, one person accountable for the outcome.
“Dev ships, then marketing invents a different story.”
The people who build the product run the campaigns pointed at it, same brief, same metric.
“Creative waits three weeks for a revision.”
In-house creative next to media and product, test sets weekly, not quarterly.
“Account managers translate; makers never hear me.”
You talk to the people doing the work. No relay.
Six services. One studio.
Equal weight, we don't lead with one channel and bolt the rest on.
Web Applications
Dashboards, portals, internal tools and SaaS products. React and Next.js front ends on APIs we design, build and maintain.
02
Mobile Applications
iOS and Android from UX concept to App Store release. Native where it matters, React Native where it makes sense.
03
Websites & E-commerce
Shopify storefronts, D2C sites, landing pages and marketing sites built to convert and easy for your team to run.
04
Creative & 3D
Brand systems, product photography, packaging, ad creative and photoreal 3D, produced in-house, next to the campaigns.
05
Marketplace Growth
Amazon, Walmart, eBay, Target+ and TikTok Shop. Listings, A+ Content, PPC, catalog health and operations, run like a P&L.
06
Paid Media & Social
Google, Meta and TikTok with creative tested in-house, plus analytics that reconcile with contribution profit.
What expertise actually covers
Checklist substance from v1 expertise, Labs accents and equal weight across pillars.
Web & apps
Shopify themes · custom sites · portals · React/Next apps · APIs · auth · analytics · ongoing support.
Mobile
UI/UX · Swift / Kotlin / React Native · store submission · push · offline · payments · CRM hooks.
E-commerce sites
Editable Shopify sections · landing pages · CRO · speed · migrations · lead-gen and booking flows.
Creative
Product & lifestyle photography · A+ / Brand Store · packaging · 3D renders · motion · ad sets.
Marketplace
Listing SEO · Sponsored ads · A+ & Store · catalog & FBA health · Walmart / eBay / Target+ expansion.
Paid & CRO
Google Search/Shopping/PMax · Meta & TikTok · influencer/UGC · landing CRO · full-funnel analytics.
Audit → Scale
Same sequence whether we're shipping an app, a storefront or a marketplace account.
-
01
Audit
Current product, channels and numbers reviewed in writing, what to fix first.
-
02
Strategy
Scope, sequence and the one metric the work has to move.
-
03
Build
Product, creative or campaigns, shipped in increments you can open.
-
04
Launch
Go live with tracking, QA and a clear owner for day one.
-
05
Optimize
Weekly iteration on creative, conversion and spend, not set-and-forget.
-
06
Scale
New surfaces, channels and markets once the foundation is earning.
What working with us is actually like
No handoffs
The team that ships the product is the team that runs the growth. Nothing is lost in translation between vendors.
We sell products too
We run our own e-commerce brand. Every recommendation has been tested on our own P&L first.
You talk to the makers
No account manager relaying messages. You speak to the people doing the work.
You own everything
Repositories, ad accounts, analytics, source files. We hand over cleanly if you ever leave.
Want to work together?
Tell us what you're building.